Site Spec

A web site specification (spec) is a document that describes the concepts and parameters for designing a site. The spec is the conceptual blueprint that provides the framework so that all team members to work towards a common vision.

Concept Specification Tip

• A spec must provide mission-critical direction to all core aspects of site development without stifling the individual creativity of the content providers.

Required Expertise

• Web Strategist / Project Manager Specification writing

Activities

• Basic Brief concept specification
• Standard Full Concept specification
• In-Depth Detailed concept specification