Web site concept development builds a high-level description of a web site's creative content and features. The goal of concept development is to build a plan for success by integrating needs analysis information with the experience of each web team member and qualified perceptions from your target audience. Once a quality set of concepts has been determined they are codified into a web site specification that will guide site production.

Concept Development Process

• Creation Brainstorming with the development team
• Verification Check that concept meets all needs and requirements
• Specification Concept documentation

Required Expertise

• Web Strategist Facilitates concept development
• All Development Team Members Concept creation

Activities, time and costs estimates

• Basic: 3 Days-, $600 Concept meeting, internal review, concept summary
• Standard: 2-3 Weeks, $6,000 Concept meetings, research, internal review, surveys and/or focus group testing, concept specification
• Superior: 2-3 Months, $30,000+ Concept meetings, research, internal reviews, in-depth surveys and/or focus group testing, detailed concept specification