Website Strategy

The business website world is very diverse. Sites range from simple one page online business cards to extensive prescences with thousands of pages of content and advanced functionality. Website strategic planning is the process that determines what form and functionality your website will have.

The website strategic planning process can be divided into two phases, preliminary and core planning. Preliminary planning should be done internally to create the request for proposal. The core strategic planning should be done in conjuction with the web development group, whether internal or working with a outside firm.

When the planning is done you will have provided guidlines for:

• The look of the site
creative brief, creative spec
• The site content
information architecture
• Site functionality
technical brief, functional spec
• How the site will be marketed
marketing plan