Search engine optimizers condition your web site to place well on search engines. SEO's develop a list of target keywords, then optimize existing pages and create specialized pages for best search engine placement. SEO's also register your site/pages and monitor their placement to assure continual results.

Typical salary / fees

• Novice: $24K/yr (Internal), $50/hr (External)
• Experienced: $36K/yr (Internal), $75/hr (External)
• Expert: $54K/yr (Internal), $100/hr (External)