Online promotion is any activity that markets to users on the Internet. Typically, online promotion drives users, through advertising oriented links, from one place on the Internet to your web site.
 
Online promotion is particularly effective because your audience is already using the Internet and with one click can be on your site. Additionally, online promotion qualifies the customer and shapes their expectations through the linking banner or headline used.

Promotion types

• Search engine positioning Tailoring your web pages to rank well with search engines for focused keywords
• Referral links Published linked advertising on other sites
• Press releases Promotional articles published in electronic news sources
• Broadcast e-mail Direct marketing via e-mail
• Non-linked promotion General online advertising that does not link to a site.

Promotion Tips

• Search engine positioning and referral links can provide complimenting results. You should look to achieve a balance of both types to maximize success.