Traditional Advertising/Marketing

Offline promotion is any marketing that does not occur on the Internet. Traditional advertising such as magazines, radio/TV, mailers, store displays, etc. are all examples. Offline promotion has historically primarily promoted a company or product, only adding a URL tag as an afterthought. However, as the web has become more popular more ads are emphasizing promotion of the site and its features.

Offline Promotion Types

Promotion Types

• Marketing to large segments of the population, i.e. TV, radio, magazines
• Press releases Promotional articles published in mass media sources
• Direct Marketing Advertising to focused customer segments, i.e. Telemarketing, direct mail, broadcast fax
• Collateral marketing Adding a web site ad to brochures, business cards, presentations, etc.
• Networking promotion Personal marketing through relationship building