The web site needs analysis is a process to identify the requirement that must be satisfied for a web site to be successful. This process starts by gathering all pertinent information from a client company. Research is then conducted to expand the breath of data. All this information is then organized to assist the strategy team to develop the web site concepts and requirements.

Needs Analysis Process

• Internal Needs Needs from the company's perspective
• End-User Needs Needs from the customer's perspective
• Competitive/Industry Drivers
Requirements to be competitive within your industry

Required Expertise

• Web Strategist

Activities, Time and Costs Estimates

• Basic: 2 Days-, $400 Information gathering
• Standard: 1-2 Weeks, $4,000 Information exploration, secondary research
• In-Depth: 4-8 Weeks, $20,000+ Detailed information exploration, secondary research, focus groups, surveys