Web Design Glossary

Client Login


Glossary of Terms Interstitial Banner Ads

Pop-up Banner Ads

An Interstitial Banner Ad is advertisement that appears in a separate pop-up browser window. The advantage to interstitial banners is that they can be large (in byte size) while still allowing the main page to load.

Interstitial tips

  • Be careful of your strategy in using this type of ad. While some studies show that click through rates are higher, many people find this type of advertisement annoying.