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Glossary of Terms Banner Ads

Banners, Online Advertisements

Banner Ads are advertising on a web site that promotes and links to another site. Banner ads are ubiquitous on the Internet as a powerful method for a site to leverage its traffic to benefit another.

Referral Link Compensation

Many forms of compensation for adding referral links on a site. Below is a list of the more popular ones.
  • Pay Per Impression A site receives payment for each time they display a link
  • Affiliate Programs Payment for click through or commissions on purchases
  • Reciprocal Links Both sites get a link to one another