

Glossary of Terms Banner Ads
Banners, Online Advertisements
Banner Ads are advertising on a web site that promotes and links to another site. Banner ads are ubiquitous on the Internet as a powerful method for a site to leverage its traffic to benefit another.
Referral Link Compensation
Many forms of compensation for adding referral links on a site. Below is a list of the more popular ones.- Pay Per Impression A site receives payment for each time they display a link
- Affiliate Programs Payment for click through or commissions on purchases
- Reciprocal Links Both sites get a link to one another





